Plan, Execute, Learn, Repeat: How Longa Vida Closes the Loop on Special Displays

We are proud to welcome Longa Vida, part of Lactalis Nestlé Portugal, to the SalesData community. Longa Vida is using SalesData to run the full lifecycle of its special displays in store, from plan to proof to insight.

Special displays are one of the most visible investments a CPG brand makes at the point of sale, and one of the hardest to manage well. Campaigns are planned at head office, executed by field teams across dozens or hundreds of stores, and judged weeks later on sales data that often lives in a different system. When those three steps are disconnected, it is difficult to know which displays were actually in place, which ones worked, and where to invest next time.

One platform from plan to proof to insight

Longa Vida connects those steps in a single cycle, using three parts of SalesData that work together.

Plan with Sales Planner. The team defines and schedules special display campaigns across its stores, so everyone works from the same plan: which stores, which products and which periods.

Execute with Sales Field. Sales reps report the execution status of each display directly from the field, in real time. Head office no longer waits for end-of-month reports to know what is actually happening in store.

Measure with Sales Data. Execution results flow back into the sales dashboards alongside sell-out. Longa Vida gets real-time visibility into sales performance and the insight to plan the next period better.

Better decisions, more focus in store

The value is not in any single step but in connecting them. When the plan, the execution in store and the sales results sit in the same place, the team can see which campaigns were carried out as planned and use that to decide where to focus next.

As Ana Silva and Hélio Sousa from Longa Vida put it: "The strategic decisions supported by the tool help Longa Vida better guide its approaches and focus in stores."

Closing the loop on trade promotion execution

Plan, execute, learn, repeat. That is what closing the loop on trade promotion execution looks like. Each campaign makes the next one smarter, because the lessons from the last period are already in the data when the next plan is made.

A huge thank you to Ana Silva, Hélio Sousa, Gonçalo Veloso and the whole Longa Vida team who made this partnership possible.

See it with your own data

Want to connect planning, field execution and sales results for your own brand? Request a demo and we will show you how SalesData can unveil the power of your sales data.