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Promotions are a critical tool for consumer packaged goods (CPG) companies. They can drive short-term sales, boost brand awareness, and help companies gain a competitive edge in a crowded marketplace. However, managing promotions effectively and ensuring they deliver a strong return on investment (ROI) can be challenging. With real-time data and advanced analytics, CPG companies can now manage promotions more efficiently and analyze their ROI in real time. This blog post will explore the importance of promotions management and how real-time ROI analysis can transform the way CPG companies approach promotional strategies.

When it comes to business growth, sales forecasting, and performance analysis, one term that consistently pops up is "sales baseline." It may sound straightforward, but the concept is key to understanding where your business stands and where it is heading. This blog post will explore what a sales baseline is, why it matters, and how to establish one for your business.

Sales forecasting plays a crucial role in the success of consumer packaged goods (CPG) companies. The industry is characterized by high competition, ever-changing consumer preferences, and fluctuating demand. For CPG companies, an accurate sales forecast can be the difference between thriving in the market and facing stockouts, excess inventory, or missed opportunities. This post will explore why sales forecasting is especially important for CPG businesses, the challenges they face, and the best methods for building reliable forecasts.

For consumer packaged goods (CPG) companies, sales data is one of the most valuable assets they possess. It drives decision-making in every area, from product development and marketing to supply chain management and customer relationships. However, the quality of sales data is just as important as its quantity. Poor data quality can lead to flawed strategies, missed opportunities, and wasted resources. In this post, we will explore why maintaining high sales data quality is critical for CPG companies and the impact it has on their overall performance.

In the fast-paced world of fast-moving consumer goods (FMCG), data is a crucial asset that drives decision-making and competitive advantage. However, many companies find themselves trapped in a cycle where an overwhelming 80% of their analytical time is spent on low-value tasks such as data structuring, scraping, and cleaning. This leaves a mere 20% for high-value activities like analysis, strategy development, and innovation.